Promote Instagram Page
for Greater Brand Awareness
Create
a Bio
This is where you will
need to include a short description, location, website, and any other
information you feel is important for your followers. The catch is you only get
150 characters to get your point across.
Airbnb has a great bio
that gives a short description of the company. They encourage people to share
their stories and have a link so that people can book their trips.
Some other components
you might want to include are links to your online store, events, recipes or
blog posts. You can post multiple links with link tree or other websites that
direct people to a list of different links.
If you want to spice up
your bio you can use emojis to add some color as well as keep within your
character limit.
Hashtags
Believe it or not
hashtags are vital to your business’s survival on Instagram. Hashtags allow
other users to find your page and posts. And in turn can help grow your
follower base.
Hashtags pull up
categories with the latest posts. For example if you search the hashtag #dogs
you will be able to scroll through every post where people have used that
hashtag from newest to oldest.
Here are some quick
tips on how to promote your Instagram page with hashtags.
●
Get creative by making your own hashtag and
getting your followers to use it!
● Use relevant hashtags.
Instagram uses hashtags for categorizing their content. You don’t have to
hashtag everything and you don’t need 30 hashtags on each post. Just what is
most relevant.
Work
with Influencers
Every industry has
influencers that have tremendous followings. If you’re wondering how to promote
your Instagram page this is the way to go!
Boost
Posts & Advertising
This is a no brainer. Social media advertising is the cheapest way to
advertise. For that reason you should be boosting posts and creating ads for
your business Instagram.
Boosting a post means
that you have already posted a photo and want to pay for it to gain more reach
outside of your followers. This is typically content that is not directly
selling anything.
An advertisement is
different in that it is set up to advertise a product and reach a large
audience.
With both of these
tactics you will be able to see stats like reach, engagement and more.
If you are looking to
gain more followers and reach more people this is how to promote your Instagram
page to do just that!
Keep
Followers Updated
Updates keep people
engaged with your content and keep them coming back. Not only do you want to
gain new followers but you want to retain the ones you already have.
Post about new products
to get followers excited or if a sold out product is back let them know.
Whatever the case, always be transparent. This is the number one way to earn
the trust of your followers. This helps you build a community of people who
love your brand.
Now you know how to
promote your Instagram page while retaining followers and getting the brand
recognition that you deserve. Have any more ideas? Let us know in the comments
section.
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