Email Marketing
Campaign With SEO
1.
Send High-Quality Content
The first and foremost
rule of email marketing is to send high-quality content to the subscribers. It
must be relevant to the target audience and match their interests. After all,
that is the reason why they decided to subscribe to your newsletter.
Since your goal is to
integrate your email marketing campaign with SEO, you should always add inbound
links to get readers from the email to your website. You can take two different
paths – reference the corresponding posts in email messages or create content digests
with URLs leading to specific articles.
2.
Mind the Timing
Although content
quality is by far the most important aspect of email marketing, there are many
other things to keep an eye on in the process. Timing is one of those features
that can strongly affect the success of your campaigns and SEO, respectively.
Not only does when you send your emails play a factor but also how often you
send them.
3.
Write Appealing Subject Lines
An average office
worker receives 121 emails a day, so you have every right to guess that your
subscribers won’t be thrilled to see just another message in their inbox
folders. For this reason, you need to write appealing subject lines to catch
the attention of a typical subscriber.
4.
Link to Social Media
With more than 3 billion
active users, social media such as Facebook or Instagram give you a huge
potential to boost website awareness. According to the research, email subscribers are 3 times more likely to share
content on social platforms than leads coming through other channels.
5.
Design a Beautiful CTA
Call-to-Action (CTA)
buttons represent another element that can strongly influence the SEO potential
of your email marketing campaign. CTA has to be well-designed and eye-catching
in order to convince more subscribers to visit your site.
6.
Mobile Friendliness
A vast majority of
subscribers check emails on a smartphone. That is why emails not optimized for
mobile devices get deleted by 80% of users and why not having a mobile friendly website actually hurts your
SEO. You should bear this in mind while designing your email marketing
campaigns and adapt all features so as to meet the criteria of
mobile-friendliness.
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