Ways to Increase Search Engine Optimization Results and Visibility on Google

 

Ways to Increase Search Engine Optimization Results and Visibility on Google

Start with an SEO website audit.

If you want to find out the best ways to increase search engine optimization for your website, you’ll want to start with an SEO website audit. An audit will help you identify your site’s strengths and weaknesses.

That way, you will be able to play to your strengths while making strategic improvements to the weaker areas of your SEO.

Improve site navigation.

Google wants to provide the best possible search engine experience for its users. For this reason, the search engine rewards sites that provide a positive user experience (UX). Part of offering a positive UX is making sure that your site is easy to navigate.

If site visitors cannot find what they are looking for, they will most likely leave your site.

This impacts your bounce rate and time visitors spend on your site as well as the number of pages they view. All of this impacts your search engine rankings.

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Not to mention, poor navigation often leaves users with a negative perception of your brand. This can lead them to look to your competitors to get what they need.

Developing a clear navigational structure is a vital first step to helping visitors find what they are looking for on your site. The rule of thumb for navigation is to never make a page more than 3 clicks away. That means that every page on your site, even at the deepest levels, should be reachable in just 3 clicks.

Fix duplicate content.

Duplicate content issues can negatively impact your search engine optimization efforts. Google wants to reward those sites that have unique site content. So they penalize sites with duplicates. That’s why it’s important to regularly check your website for duplicate site content and fix these issues before they start to bring down your SERP rankings.

Optimize your website for mobile.

Mobile site optimization is no longer optional for businesses. As of 2015, Google now penalizes sites that are not optimized for mobile devices.

Why? Because over 55% of all searches come from mobile devices. Consumers are using sites like Yelp as search directories. And relying on Google maps to identify local businesses that can serve their needs in the moment.

Insert and improve your metadata.

If you want to rank higher on the Google search engine results page, you’ve got to make it easy for Google to decipher what your pages are about. Making sure you insert metadata or improve the existing metadata on your pages is a surefire way to increase search engine optimization results for your site pages.

Here are some elements you’ll need to consider when optimizing your metadata:

●     Title – This is the title that will be displayed at the top of the browser window as well as the headline on the SERP. Include your keywords close to the beginning of the title.

●     Description – The description is important because it shows up on the SERP and tells users what the page is about. Create a clear and accurate description of the page that’s brief while still emphasizing chosen keywords.

●     Alt Tags – Alternative text descriptions, or alt tags, are used to describe any images, videos, or visual media that you use on your pages. This not only tells Google what your images are about but helps the search engine determine when to deliver this content in its image search results.