Wednesday, April 28, 2021

Email Marketing Strategies That are Proven to Grow Your Startup

In this article, you will learn practical email marketing tips you can start using today to maximize the return on investments (ROIs) of your startup.

1. Grow Your Email List

An email list is a library of email addresses collected overtime through your blog or website, and other marketing channels. These email addresses represent people who willingly subscribed to your mailing list to receive promotional emails, newsletters, and other related marketing messages.

So, to make gains with email marketing, you need to grow your list or email subscribers. You need to expand your list to enable you to build trust with a massive audience and make money off it.

2. Create Click-Worthy Content

Email marketing without compelling content won’t get you anywhere. People only subscribed to your list to receive value from you, of which helpful content is the target. It helps increase email opens.

Every subscriber is looking for a solution to a problem, so be the solution by providing useful content via emails. When you give your subscribers what they need to make their lives better, you become their go-to for information.

As a result, they will always open your emails and click your links to read your blog content. That is why you should consistently create click-worthy content. In this way, you will be able to nurture prospects to qualify as leads.

3. Use Emojis and Videos in Your Emails

Emojis and videos are among the best digital marketing elements for increased engagement and traffic. So, if you can, add irresistible videos and relevant emojis in your email subject lines. Why? These marketing assets will make your emails more compelling and interactive.

4. Optimize Your Emails for Mobile Devices

Why should you optimize your email campaigns for mobile? Because consumers are always using their mobile devices. They treat their phones like their best friend forever (BFF). However, mobile marketing is so effective because it lets you obtain valuable user data for marketing purposes.

The information you collect allows you to target buyers effectively based on geolocation, age, interests, and other useful marketing metrics. These system indicators will help you to reach your marketing persona with targeted, customized messages.

5. Add a Sustainable Sales Funnel into Your Email Marketing Strategy

Using email marketing sales funnel for your startups is a fantastic way to move subscribers from one stage to the other. It enables you to carry potential buyers through the purchasing funnel and qualify them as leads and paying customers.

In other words, a sales funnel, also called a revenue funnel or purchase funnel, is the buying process that helps you guide consumers on the journey towards your conversion objections.

So, a well-defined funnel explains the conceptual consumer journey and gives you insights into the challenges and buying behavior of your target buyer. Nevertheless, you can stimulate sales with an email marketing strategy in several ways, such as with promotional email campaigns.

You can use email newsletters to different marketing messages, including:

● Informational content pieces

● Special offers

● Coupon codes

● Testimonial

There are four stages of a sales conversion funnel:

1. Awareness – What do you do?

2. Interest – Why does it matter?

3. Consideration – Why should I believe you?

4. Conversion – Where do we start?

So, with this conversion strategy, you will continually move prospects from the awareness stage to the purchasing or conversion stage. That is according to your conversion goals. It also aids you in maintaining relevance.

Create Interactive Content on Social Media

1. Match Content with Your Audience

Before you dive straight into creating content, take some time, and ask yourself a few questions like:

Which type of audience does my business serve on social media?

For the audience rapidly scrolling amidst their busy schedules, infographics can be the best way to give out more content in really less time. On the other hand, if your product is aesthetically appealing then pitching images/videos or even GIFs can be a great choice.

While 82% of digital consumers enjoy reading business blogs, this can be a great hit if utilized with relevant content. Well, there are no definitions of what works where so you can just dive in and start experimenting.

2. Interact with Infographics

Infographics have had the most significant increase in usage among B2B marketers in the last four years – now at 65%. But with the skyrocketing competition, your business needs to create interactive infographics.

If you are still confused, just focus on creating an infographic that can stop the user from scrolling through and can induce a response from them. That is when you know your content is interacting with your audience.

3. Communicate With Videos

Videos are known to be the most interactive content on social media and its usage is rising every single day. Videos, as a matter of fact, are the most demanded content on social media which talks about the potential that it carries for businesses.

Few statistics are to be noted in bold while creating video content, i.e., people are 1.5 times more likely to watch videos on their mobile phones. This information requires you to make videos more mobile-friendly to reach the mobile-using audience potentially.

4. Regular Assessment of Interaction

While you nail the art of interaction on social media, do not take the power of assessment for granted.

Interaction can be temporary but when assessment becomes regular, the chances of interaction increase. Assessments are just another way of getting to know your audience by putting out questions that induce action & engagement.

While assessments are considered to be the most effective task in the loop of creating interactive content, marketers are striving to make it a win-win situation for brands as well as the audience.

5. Feature Your Followers

One of the easiest yet the most powerful ways to create interactive content on social media is to feature your followers.

It’s proven that tagging users can help gain more likes and comments. Why? When you make your followers a part of your story, not only do people feel valued, but other potential followers (and customers) also perceive it as a trust signal that encourages them to follow you on social media.

Facebook Paid Ads: 8 Mistakes to Avoid at All Costs

Not Focusing on the End-Goal

While some may think that the first step to creating profitable Facebook paid ads is creating the ad itself, when it’s the opposite.

The real first step comes before you start on your ad. It’s about choosing your marketing goal or objective and being absolutely clear about it. Since you’ll find more than one option to select, the whole experience can get confusing and you may end up going for the wrong one.

Facebook advertisers, especially the ones who are new to the platform often make the mistake of starting a new campaign without knowing their end-goal. Which will obviously impact your ROI.

Targeting the Wrong Audience

There are many social media marketing techniques out there that can help you get exposure to your business. However, Facebook paid ads have carved a unique place in the social media marketing arena, and they continue to grow in popularity. Mainly because of Facebook’s superior targeting features that let advertisers work on a budget and still reach out to specific audiences.

However, the sheer size of Facebook’s user base can be defective, especially when it comes to choosing your audience. You cannot and should not target anybody and everybody with your ads just because it’ll fetch you more eyeballs.

Doing so may let you generate a lot of engagement and a ton of paid clicks. But what’s the use if the people seeing your ad if they aren’t actually interested in your offer? Even if they engage and click, they won’t convert because they cannot benefit from your service or product.

So how do you go about targeting the right people?

You need to learn and understand your audience more effectively. Here are two ways to do that:

Use Audience Insights: Right above your Page Insights, you’ll find Audience Insights, which you can use to gauge the interests of your target audience and the common demographics they share with each other, such as the pages they like, how active they are on Facebook, etc.
Carry out a Customer Survey: In order to understand your buyers better and also to effectively filter through your Ads Manager, you can do a basic survey to learn about your existing customers demographics such as location, gender, age, job position, etc.

Not Testing Variables Individually

Every marketer knows the value of having insight into what’s working and what’s not. In order to to get this insight, testing and experimenting with different versions of your ad is what you can do.

However, you can only gain true clarity if you test one variable after another instead of testing multiple variables. Effective testing involves the isolation of each testable variable to find out what changes to the ad are making the most difference.

Without isolating the ad variables, you’ll get mixed results. And you’ll have a hard time figuring out which factor worked for your campaign, and which factor worked against.

Let’s say you test three different audiences, along with three different ad copy headlines. And end up getting positive ROI from your test campaign. Even though you’ve created a winning ad, the question is, what made it work? Was it the audience or the ad headlines? Or both?

You should try to isolate each variable and test it out before moving on to the next so that you know exactly what changes worked.

How to Grow Instagram Followers Organically for Your Business

1. Focus on Quality (Followers)

Why do people buy followers? A teenager with some money might buy them to appear more popular. They don’t know how to grow Instagram followers organically. But they want to reap the perceived rewards of popularity. Businesses buy followers for much the same reason even though the end goal is likely different.

They understand that having a lot of followers can actually attract more followers because you look “popular”. People turn to follower buying when they don’t know how to grow Instagram followers organically. Or they don’t try.

Buying some initial followers may make sense in the moment. But does it really?

It feels like you’re “buying” an audience of people who may appreciate your work. But is this really what you’re getting?

The social media software company Hootsuite decided to put this theory to the test. They wanted to know for themselves. What’s the difference between a “bought” follower and an organic follower?

What They Did

First of all, they created a dummy account. They needed to look at this the way many businesses do. You’re growing a following from scratch. They needed to mimic that. Having their well-respected name attached to it would flaw the study.

They then explored the options. They found sites selling 100 followers for as little as $3. But other sites were selling followers for as much as $1,000. For their test, they decided to buy a package somewhere in the middle to make sure they weren’t just getting a bargain bin product because they paid a bargain bin price.

The company portrayed itself as reputable with reviews for what appeared to be actual customers. It promised “quality followers”.

What Happened

After 2 hours, they had 400 followers. That’s enough followers to get some action on a post. They decided to post something to see what would happen. In Instagram terms, the post was something that would normally be very likely to get some double-taps and comments.

No response. But maybe it was just too early.

They waited 24 hours and now had 1,000 followers. Still nothing. They waited a month and continued to post. Not a single double-tap.

So who were these 1,000 followers? Who has actually “chosen” to be sold as a follower?

Browsing through the accounts, they found what appeared to be:

● Very old, inactive accounts

● Adult content accounts

● Accounts belonging to silly teenagers taking selfies

● Accounts that had never been active in the first place (no posts)

In other words, these were very likely not real people at all.

This experiment isn’t isolated. They didn’t just happen to choose a bad service. This happens again and again. You can increase that price tag. You can try one of the seemingly harmless side strategies like automating following and liking to get followers.

It doesn’t make a difference.

Bought followers aren’t engaged followers. They’re not your target customers. In most cases, they’re not real people.

Tell a Story

Keep them engaged with stories. Tell stories with visuals. Or create storytelling video that helps them with their day like this one about dealing with toxic people.

Integrate Other Channels

Instagram is a great way to reach people through social media. But the best digital marketing strategies are comprehensive. Don’t spread yourself too thin by trying to be on every social media platform.

But do branch out to strengthen your following on Instagram and the other channels. Here are just some of the ways you can intertwine your Instagram with other platforms.

Become a guest author on a popular site to reach new fans. Add your Instagram handle to the bio.
Submit a press release for something notable going on in your company
Add your Instagram hashtags to your posts on other platforms
In your email campaigns, invite people to follow you on Instagram
Create a dynamic SEO website where you can lead your Instagram fans into a great website user experience
Run Facebook and Instagram ads for your Instagram contests

Promote Instagram Page for Greater Brand Awareness

Create a Bio

This is where you will need to include a short description, location, website, and any other information you feel is important for your followers. The catch is you only get 150 characters to get your point across.

Airbnb has a great bio that gives a short description of the company. They encourage people to share their stories and have a link so that people can book their trips.

Some other components you might want to include are links to your online store, events, recipes or blog posts. You can post multiple links with link tree or other websites that direct people to a list of different links.

If you want to spice up your bio you can use emojis to add some color as well as keep within your character limit.

Hashtags

Believe it or not hashtags are vital to your business’s survival on Instagram. Hashtags allow other users to find your page and posts. And in turn can help grow your follower base.

Hashtags pull up categories with the latest posts. For example if you search the hashtag #dogs you will be able to scroll through every post where people have used that hashtag from newest to oldest.

Here are some quick tips on how to promote your Instagram page with hashtags.

● Get creative by making your own hashtag and getting your followers to use it!

● Use relevant hashtags. Instagram uses hashtags for categorizing their content. You don’t have to hashtag everything and you don’t need 30 hashtags on each post. Just what is most relevant.

Work with Influencers

Every industry has influencers that have tremendous followings. If you’re wondering how to promote your Instagram page this is the way to go!

Boost Posts & Advertising

This is a no brainer. Social media advertising is the cheapest way to advertise. For that reason you should be boosting posts and creating ads for your business Instagram.

Boosting a post means that you have already posted a photo and want to pay for it to gain more reach outside of your followers. This is typically content that is not directly selling anything.

An advertisement is different in that it is set up to advertise a product and reach a large audience.

With both of these tactics you will be able to see stats like reach, engagement and more.

If you are looking to gain more followers and reach more people this is how to promote your Instagram page to do just that!

Keep Followers Updated

Updates keep people engaged with your content and keep them coming back. Not only do you want to gain new followers but you want to retain the ones you already have.

Post about new products to get followers excited or if a sold out product is back let them know. Whatever the case, always be transparent. This is the number one way to earn the trust of your followers. This helps you build a community of people who love your brand.

Now you know how to promote your Instagram page while retaining followers and getting the brand recognition that you deserve. Have any more ideas? Let us know in the comments section.

cloyen

Wednesday, April 28, 2021

Email Marketing Strategies That are Proven to Grow Your Startup

Email Marketing Strategies That are Proven to Grow Your Startup

1. Grow Your Email List

2. Create Click-Worthy Content

3. Use Emojis and Videos in Your Emails

4. Optimize Your Emails for Mobile Devices

5. Add a Sustainable Sales Funnel into Your Email Marketing Strategy

Create Interactive Content on Social Media

Create Interactive Content on Social Media

1. Match Content with Your Audience

2. Interact with Infographics

3. Communicate With Videos

4. Regular Assessment of Interaction

5. Feature Your Followers

Facebook Paid Ads: 8 Mistakes to Avoid at All Costs

Facebook Paid Ads: 8 Mistakes to Avoid at All Costs

Not Focusing on the End-Goal

Targeting the Wrong Audience

How to Grow Instagram Followers Organically for Your Business

How to Grow Instagram Followers Organically for Your Business

1. Focus on Quality (Followers)

What They Did

What Happened

Tell a Story

Integrate Other Channels

Promote Instagram Page for Greater Brand Awareness

How to decorate a beautiful Animal jungle party cake?

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