Create Interactive Content on Social Media

 

Create Interactive Content on Social Media

1. Match Content with Your Audience

Before you dive straight into creating content, take some time, and ask yourself a few questions like:

Which type of audience does my business serve on social media?

For the audience rapidly scrolling amidst their busy schedules, infographics can be the best way to give out more content in really less time. On the other hand, if your product is aesthetically appealing then pitching images/videos or even GIFs can be a great choice.

While 82% of digital consumers enjoy reading business blogs, this can be a great hit if utilized with relevant content. Well, there are no definitions of what works where so you can just dive in and start experimenting.

2. Interact with Infographics

Infographics have had the most significant increase in usage among B2B marketers in the last four years – now at 65%. But with the skyrocketing competition, your business needs to create interactive infographics.

If you are still confused, just focus on creating an infographic that can stop the user from scrolling through and can induce a response from them. That is when you know your content is interacting with your audience.

3. Communicate With Videos

Videos are known to be the most interactive content on social media and its usage is rising every single day. Videos, as a matter of fact, are the most demanded content on social media which talks about the potential that it carries for businesses.

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Few statistics are to be noted in bold while creating video content, i.e., people are 1.5 times more likely to watch videos on their mobile phones. This information requires you to make videos more mobile-friendly to reach the mobile-using audience potentially.

4. Regular Assessment of Interaction

While you nail the art of interaction on social media, do not take the power of assessment for granted.

Interaction can be temporary but when assessment becomes regular, the chances of interaction increase. Assessments are just another way of getting to know your audience by putting out questions that induce action & engagement.

While assessments are considered to be the most effective task in the loop of creating interactive content, marketers are striving to make it a win-win situation for brands as well as the audience.

5. Feature Your Followers

One of the easiest yet the most powerful ways to create interactive content on social media is to feature your followers.

It’s proven that tagging users can help gain more likes and comments. Why? When you make your followers a part of your story, not only do people feel valued, but other potential followers (and customers) also perceive it as a trust signal that encourages them to follow you on social media.